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Tokyo label everyone is holding its first Hong Kong pop-up at BELOWGROUND in Landmark Atrium from October 9 to 13, 2026. The five-day store includes two T-shirts made exclusively for the city, alongside clothing and collaborations; some design pieces displayed in the space are not for sale.
Tokyo fashion label everyone is bringing its first Hong Kong pop-up to BELOWGROUND at Landmark Atrium for five days, from October 9 to 13, 2026. The temporary store will feature two T-shirts made exclusively for Hong Kong, giving local shoppers a chance to buy those designs in person and see a selection of the label’s clothing and collaborations.
The two city-specific designs are the ESS Tee and the Vincent Logo LS Tee. According to the announcement reported by Hypebeast, neither shirt will be sold elsewhere. The store will also carry pieces from everyone’s everyday clothing range, including its easy slacks made with Loro Piana fabric.
The wider selection includes collaborative pieces from A.PRESSE for everyone, adidas Originals, SUICOKE, Erik Schedin and Tomo Nariai. The pop-up is located a short walk from the A.PRESSE Dedicated Space by Gallery HBX, also in the building, according to the report.
The store is listed at Shop B57–B58, BELOWGROUND, B1/F, Landmark Atrium, at 15 Queen’s Road Central. Its stated opening hours are 10:30 a.m. to 7:30 p.m. daily during the five-day run. The announcement also says that some furniture displayed in the space is for viewing rather than sale.
A First Hong Kong Retail Appearance
For Hong Kong customers, the main change is the chance to encounter everyone in a physical retail setting for the first time, rather than relying on online access or travel to Japan. The two shirts created for the city give the short run a specific local offering, while the broader assortment lets shoppers see how the label’s own pieces sit alongside its collaborations.
The event also brings several Japanese and international fashion collaborations together at one location. That makes the store relevant beyond the exclusive T-shirts: visitors can browse a concentrated selection of the label’s work, though the announcement does not provide prices, quantities or whether items will be restocked.
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Miyoshi’s Recent Brand Projects
Founded by Ryo Miyoshi, everyone is described in the source report as a label focused on understated wardrobe staples, with attention to fabric and finishing. Its Hong Kong appearance follows a busy period in Japan: the brand opened a flagship in Maebashi, Miyoshi’s hometown, and an atelier in Seijo, in a building designed by Tadao Ando.
Recent projects cited in the report include a second adidas Originals collaboration, which reworked the Adizero Adios OG running shoe, and everyone OOAK presented by Casa BRUTUS, a project linking the brand with ooak records. The Hong Kong store’s installation also reflects Miyoshi’s interest in postmodern design, with an Ettore Sottsass Carlton shelving unit and Shiro Kuramata Progetti Compiuti drawers displayed in the space.
““I’m very happy to bring everyone to Hong Kong for the first time. For me, everyone is about more than just clothes. It’s also about sharing the things we love and creating experiences together. I’m looking forward to meeting everyone in Hong Kong and sharing what we do in Tokyo.””
— Ryo Miyoshi, founder of everyone
Prices and Stock Remain Unspecified
The announcement does not state prices, inventory levels or per-customer purchase limits for the Hong Kong-exclusive shirts or other products. It also does not say whether items will be restocked after the pop-up, or whether any pieces will be available online. The source identifies the furniture as display-only but does not specify whether all other items listed will be available throughout the full five days.
Five Days at Landmark Atrium
The temporary store is scheduled to open at 10:30 a.m. on October 9 and operate daily through October 13, closing at 7:30 p.m. each day. Prospective visitors can use the listed address, Shop B57–B58 at BELOWGROUND, Landmark Atrium, to find the store. The announcement gives no further details about launch-day arrangements or product availability, so shoppers seeking a particular item may need to check with the venue or label for updates.
Key Questions
When is everyone’s Hong Kong pop-up open?
It is scheduled to run from October 9 through October 13, 2026, daily from 10:30 a.m. to 7:30 p.m.
Where is the temporary store?
The listed address is Shop B57–B58, BELOWGROUND, B1/F, Landmark Atrium, 15 Queen’s Road Central, Hong Kong.
Which products are exclusive to Hong Kong?
The announcement identifies the ESS Tee and Vincent Logo LS Tee as designs made for the city and says they will not be sold elsewhere.
What other labels and collaborations will be available?
The reported selection includes everyone clothing and pieces from A.PRESSE for everyone, adidas Originals, SUICOKE, Erik Schedin and Tomo Nariai. The source does not provide a complete product list or prices.
Are all items displayed in the store for sale?
No. The announcement says some furniture, including design pieces displayed in the space, is not for sale. It does not give a full inventory or confirm how long individual products will remain available.
Source: rss
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