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&honey has launched six products from its Deep Moist and Melty Moist Repair collections at Ulta Beauty. The products are available online and in approximately 600 U.S. stores for $23 each; further details about the launch timeline and sales are not provided.
The assortment includes products from &honey’s Deep Moist and Melty Moist Repair collections, with shampoos, treatments and hair oils represented. The brand describes Deep Moist as focused on intensive hydration, while Melty Moist Repair is aimed at dry, frizz-prone and difficult-to-manage hair.
&honey centers its product positioning on honey as a key ingredient and a Japanese-inspired, moisture-focused approach to hair care. The launch places those collections on Ulta Beauty’s U.S. website and in a national store network. The available source does not list the six individual product names or provide details about their formulations beyond the collection descriptions.
The reported retail price is $23 per product. The source does not say whether prices vary by item, whether the products are available in every Ulta location, or when the store rollout began.
Ulta Adds National Store Reach
The launch gives &honey access to a broad U.S. retail footprint through a retailer with approximately 600 stores, alongside online availability. That gives shoppers another way to find the Japanese brand’s hair care products beyond the channels where they may already have been sold.
It also brings an Asian beauty brand’s hair care assortment into a major U.S. beauty retail setting. Global Cosmetics News characterized the move as part of international interest in Asian beauty extending into hair care; that is industry context, not a sales result established by the launch report. No sales figures, customer response or performance forecast were included in the source material.
Two Collections, One Retail Launch
The Ulta Beauty launch covers two existing &honey lines rather than a single new product category. Deep Moist is presented around hydration, while Melty Moist Repair is positioned for hair described as dry, frizz-prone or hard to manage. Both sit within the brand’s moisture-focused proposition.
The report describes the partnership as an expansion of &honey’s U.S. retail presence. It does not specify the brand’s prior U.S. distribution, how many additional outlets the retailer represents compared with earlier availability, or whether this is the brand’s first U.S. retail launch. The confirmed development is the current placement at Ulta Beauty, online and across approximately 600 stores.
Rollout and Sales Details
The source does not provide a specific launch date, the names of all six products, or a store-by-store availability list. It is also unclear whether the assortment will expand, whether every product is stocked at every participating location, or how the launch is performing.
The report attributes product descriptions and pricing to the launch information, but offers no independent product testing or evidence of hair care outcomes. Claims about hydration and manageability should be understood as brand positioning, not independently verified results.
Availability at Ulta Beauty
Customers can find the reported assortment through Ulta Beauty online and at participating stores. The source does not announce further rollout dates, promotional plans or additional products. Future updates could clarify local availability, the individual products included and whether &honey adds more items to the retailer’s assortment.
For now, the confirmed next step is the ongoing retail availability of the six products. Any assessment of the launch’s reach or commercial impact will depend on details such as store-level stock and sales data, which have not been disclosed.
Key Questions
What did &honey launch at Ulta Beauty?
Six products from its Deep Moist and Melty Moist Repair hair care collections, including shampoos, treatments and hair oils, according to the launch report.
Where are the products available?
The report says they are available online at Ulta Beauty and across approximately 600 U.S. stores. It does not provide a list of participating locations.
How much do the products cost?
Each product is reported at $23. The source does not specify whether every item has the same retail price at all locations.
What are the two collections positioned for?
&honey describes Deep Moist as focused on intensive hydration. Melty Moist Repair is aimed at dry, frizz-prone and difficult-to-manage hair. These are brand descriptions, not independently verified results.
When did the Ulta Beauty launch begin?
The source confirms that the products are available but does not give a specific launch date or a detailed rollout schedule.
Source: rss
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