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Scarlett Johansson’s skin care brand The Outset says it is winding down operations, and online shopping at its website has ended. The brand said existing orders will continue to be processed but did not explain the decision or specify what will follow the wind-down.
The Outset, the skin care brand co-founded by actor Scarlett Johansson and entrepreneur Kate Foster Lengyel, is winding down operations after four years. The company has ended online shopping at its website and said existing orders will continue to be processed. It has not given a reason for the decision.
The brand posted a notice to customers on its website saying it had made the decision to close. “After an incredible journey, The Outset has made the decision to wind down operations,” the statement said. The company thanked customers who had used and supported its products, and directed people with order questions to its customer service email address.
Online shopping at theoutset.com has ended. The company said orders already placed would continue to be processed as usual. It did not provide further details in the notice about customer service after the wind-down, whether products might remain available through other retailers, or how long support for existing orders would continue.
The Outset launched in March 2022. Its products included Firming Vegan Collagen Prep Serum and Nourishing Squalane Daily Moisturizer. Cosmetics Business reported the closure and said it had contacted the brand for comment. The information provided does not include a response from The Outset beyond the website statement.
The Outset Ends Online Sales
The wind-down concludes a four-year business venture co-founded by Johansson and Lengyel, who brought experience in entertainment and beauty business leadership. For customers, the immediate change is that new online purchases are no longer available through the brand’s site, while the company says orders already placed remain in process.
The announcement follows reports of other celebrity-linked beauty brands closing. These cases are relevant to readers following the category, but they do not establish a broader cause or show that celebrity-founded brands face a shared problem. The Outset has not disclosed its reason, so the circumstances behind this decision remain unknown.
From 2022 Launch to Closure
Johansson and Lengyel co-founded The Outset, which began trading in March 2022. Before launch, Johansson described its aim as “a clear, approachable approach to beauty.” The brand’s range included a serum and a daily moisturizer, among other skin care products cited in the report.
Lengyel previously held leadership roles in the beauty divisions of Victoria’s Secret and Juicy Couture, according to Cosmetics Business. Johansson had also served as an ambassador for cosmetics companies including L’Oréal Paris and Dolce & Gabbana. The report places The Outset’s closure alongside other exits: it says Drew Barrymore’s Flower Beauty closed in September 2025 after 13 years, and Kate Moss’s Cosmoss ceased trading in June 2025. It also reports that Gwen Stefani’s Gxve Beauty allegedly shut in February 2026; that characterization is attributed to the report.
““After an incredible journey, The Outset has made the decision to wind down operations.””
— The Outset, in a statement on its website
Closure Details Still Unknown
The Outset has not publicly stated why it is winding down. The website notice also does not specify a final date for operations, whether the brand will sell through any other channels, or how customers can obtain assistance once existing orders have been processed. Cosmetics Business said it had contacted the company for a statement, but the supplied report contains no further response.
The company’s assurance about existing orders is the only specific information provided about fulfillment. The timing and duration of that process, along with any arrangements for returns or other customer service, have not been detailed in the announcement.
Existing Orders and Customer Support
The next immediate step is for The Outset to process orders already placed, as its website statement says it will. Customers with questions can use the email address listed in the notice, help@theoutset.com. The company has not announced a date for ending that support or shared further instructions for customers.
Any additional details about the wind-down, retail availability, or customer arrangements would need to come from the brand or another attributable source. For now, the confirmed change is that the website has stopped taking online purchases while existing orders are due to be handled.
Key Questions
Who co-founded The Outset?
Scarlett Johansson and entrepreneur Kate Foster Lengyel co-founded the skin care brand. It launched in March 2022.
Can customers still shop at The Outset’s website?
No. The brand says online shopping at theoutset.com has ended. It says orders placed before the closure will continue to be processed as usual.
Why is The Outset closing?
The company has not given a reason. Its website statement announced the wind-down but did not explain the decision.
How can customers ask about an existing order?
The Outset’s notice directs customers who need assistance with an order to help@theoutset.com. The company has not stated how long customer support will remain available.
Source: rss
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