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Shark and Makeup by Mario were among the brands recognised at the Pure Beauty Awards 2026, held in London on 15 October. Winners were selected through two tracks: an independent expert panel’s Judges Choice and a public Readers Vote, across 21 categories.
Shark, Makeup by Mario and Dcypher were among the brands recognised at the Pure Beauty Awards 2026, whose winners were announced at a London ceremony on 15 October. The 25th anniversary event brought the former UK and global awards together and named winners in 21 categories, with separate results chosen by industry judges and public voters.
The ceremony took place at Grosvenor House in London and was attended by more than 300 people, according to Cosmetics Business. Award-winning beauty journalist, brand founder and diversity advocate Ateh Jewel hosted the event. The organisers said the competition drew nearly 500 entries across the categories.
Shark’s CyroGlow won the Judges Choice for Best Tool or Device. Makeup by Mario took the Judges Choice for Best Eye or Brow Product for Ethereal Eyes: The Original. Dcypher is named among the brands in the story’s headline, but the supplied results list does not specify its category or award. That detail is not clear from the available report.
Each category had a Judges Choice, selected by an independent panel of beauty industry experts, and a Readers Vote, determined by public voting. Winners elsewhere included NEOM Wellbeing for Perfect Night’s Sleep Magnesium Body Butter in the Judges Choice body-care category, and Elemis for Pro-Collagen Marine Body Cream in the Readers Vote. In skincare, Tropic’s Renewing Cleanser won the judges’ cleanser award, while gem & tonic’s Nourishing Cream Cleanser took the public vote.
Two Routes to Beauty Recognition
The awards’ revised format gives professional assessment and consumer preference separate recognition, rather than combining them into one result. That distinction matters to brands and shoppers: an expert panel’s choice reflects industry judging, while the Readers Vote reflects the preferences of those who took part in the public ballot. The two awards therefore should not be read as interchangeable measures of product quality or sales.
Bringing the UK and global programmes together also creates one flagship event spanning a broad mix of established companies and newer brands. Recognition across devices, skincare, hair care, makeup, fragrance and wellness offers readers a snapshot of the products and campaigns that drew attention in this year’s competition. The awards are a form of industry recognition; the report does not establish how winning affects a product’s sales or consumer use.
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A Single Event for the 25th Year
The 2026 ceremony marked the 25th anniversary of the Pure Beauty Awards. To mark the milestone, the organisers combined the Pure Beauty Global Awards and the Pure Beauty Awards UK into one programme. The reported change was both structural and procedural: one event now includes results determined by an expert panel and by public voting.
Pure Beauty editor Amanda May said at the ceremony that the global programme was intended to celebrate products and brands from across the international beauty industry. Cosmetics Business reported that the nearly 500 entries were spread across 21 categories. The article also thanked event sponsors and supporting companies, including Beauty Bulb Live London, Eurofins, JustMyLook, Lemonpath, Nuon, Paxon and PackLion.
The awards include established names alongside independent or newer businesses. For example, the supplied results name The Monte Club as Judges Choice for Best New Indie Brand and CASSIE as the Readers Vote winner in that category. Ruth De Leo was named Rising Star in Beauty.
“This new global programme celebrates the very best beauty products and brands from across the international industry.”
— Amanda May, Pure Beauty editor
Details Missing From the Results
The source headline names Dcypher among the winners, but the supplied winners list does not identify Dcypher’s category, product or award track. That information cannot be confirmed from the material provided. The report also does not publish the judges’ names, scoring criteria, voting totals or the number of public participants.
The stated figure of nearly 500 entries is an overall count across 21 categories; no comparison with previous years is given. It should not be treated as evidence of an increase or decrease in entries. The source gives the ceremony date as 15 October but does not provide further details on when voting opened or closed.
Winners and Products in Focus
The winners have been announced, and the published results provide the next reference point for readers seeking details by category and award track. Brands may use their recognition in product communications, but the source does not state what any winner plans to do next. Further information about Dcypher’s award, voting totals or judging process would need to come from the organisers or a fuller results list.
For now, the confirmed development is the completion of the 2026 ceremony and the introduction of a combined programme with separate expert and public-vote outcomes. The next awards milestone, including any date or changes to the format, has not been announced in the supplied report.
Key Questions
Who won at the Pure Beauty Awards 2026?
Shark won the Judges Choice for Best Tool or Device for CyroGlow, while Makeup by Mario won the Judges Choice for Best Eye or Brow Product for Ethereal Eyes: The Original. Dcypher is named in the report headline, but its specific result is not included in the supplied list.
How were the winners selected?
The awards used two tracks: an independent panel of industry experts selected Judges Choice winners, and the public vote determined Readers Vote winners.
When and where was the ceremony?
The ceremony was held on 15 October at Grosvenor House in London. More than 300 people attended, according to Cosmetics Business.
What changed for the 2026 awards?
For its 25th anniversary, the organisers combined the Pure Beauty Global Awards and the Pure Beauty Awards UK into a single event, with separate expert and reader results.
Source: rss
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