TL;DR
POV Beauty, the skin-care brand co-founded by influencer Mikayla Nogueira and Estée Lauder Companies veteran Ani Hadjinian, has closed a $15 million Series A. The company says it will use the funding to support growth at Sephora and online, expand its team and develop skin-care and makeup hybrid products; details on the investment terms were not provided.
POV Beauty, the skin-care brand co-founded by influencer Mikayla Nogueira and Estée Lauder Companies veteran Ani Hadjinian, has closed a $15 million Series A led by Silas Capital. The company says it will use the investment to build on its retail and ecommerce growth, including its presence at Sephora, and expand its skin-prep product range.
Get beauty and skincare favorites delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
RÉDO Capital joined the round, alongside Imaginary Ventures, POV Beauty’s original investor. The source report did not disclose the company’s valuation, the ownership stakes involved or other financial terms. It also did not specify when the funding round closed.
POV Beauty said the proceeds will support growth across retail and ecommerce, with plans to expand the team and improve its presence on TikTok Shop. The company also intends to invest in products that combine skin care and makeup, while continuing to focus on skin preparation. The funding is framed as supporting the brand’s Sephora momentum; the report gives no sales figures or other measures of that performance.
Launched in 2025, the brand sells products under names including Drench It, Glaze It, Whip It, Drip It and Chill It, as well as its Snatch It and Amp It franchises. POV Beauty describes its products as clinically tested. No details about the testing methods or results were included in the report.
Funding Backs Retail and Product Expansion
The investment gives POV Beauty additional capital to pursue several forms of growth at once: retail, ecommerce, social commerce and product development. Its plans connect to a broader commercial opportunity for a young brand: turning an audience familiar with its founder into customers across more sales channels. The source report, however, does not provide customer numbers, revenue, repeat-purchase data or evidence that the funding will produce a particular level of growth.
The company’s stated focus on skin prep and makeup-skin-care hybrids also points to how it wants to distinguish its assortment. Silas Capital partner Brian Thorne said the brand addresses “white space” with makeup-gripping products. That is the investor’s assessment, not an independently established measure of market demand. For readers, the funding is a sign of investor backing for the brand’s strategy, but it is not by itself proof of product performance or long-term success.
Sephora is a significant part of the stated plan because POV Beauty says it wants to accelerate its momentum with the retailer after launching there in 2026, according to the report. The source offers no details on store count, placement, sales or the scope of the launch, so the scale of that retail presence cannot yet be assessed.
Products Worth Considering
BowFlex Results Series SelectTech Adjustable Dumbbells, Pair
Oral-B iO3 Rechargeable Electric Toothbrush with 3 Cleaning Modes, Pressure Sensor, 2 Brush Heads and Travel Case, White
Garmin Venu 3S GPS Fitness Smartwatch, 41 mm, French Gray
As an affiliate, we earn on qualifying purchases.
A Creator Brand Launched in 2025
POV Beauty was founded by Nogueira, a beauty influencer, and Hadjinian, described in the source as an Estée Lauder Companies veteran. The pairing brings a prominent online creator together with an industry executive. The company’s stated positioning centres on skin preparation and products intended to work alongside makeup, rather than on a general skin-care range alone.
The brand launched in 2025 and later entered Sephora in 2026, as stated in the report. It is associated with Nogueira’s community, which she credited in comments about the financing. The report does not provide more detail about the company’s launch performance or earlier funding beyond identifying Imaginary Ventures as its original investor.
The Series A is led by Silas Capital, a venture capital firm, with growth equity firm RÉDO Capital participating. Their involvement brings new investment alongside the earlier backer. No information was provided about board roles, governance changes or whether either new investor will take an operational role.
““Our community drives POV Beauty and this investment is about honouring that community by dreaming even bigger.””
— Mikayla Nogueira, POV Beauty co-founder
Funding Terms and Retail Results
The report does not say exactly when the round closed, what valuation it implies or what ownership percentage investors received. It also gives no breakdown of how much will go to retail expansion, hiring, TikTok Shop or product development. The company’s plans are stated intentions; timelines and spending targets were not supplied.
POV Beauty’s Sephora performance is described as momentum, but no sales figures, store count, sell-through rates or comparison period are included. The report also does not explain what “unprecedented launch” means in Thorne’s comment or provide independent data to support that description. Further information would be needed to judge the scale of the brand’s retail traction and the funding’s impact.
The source does not detail the clinical testing behind the brand’s products, identify the studies or describe their findings. It also does not specify which new products are in development or when they may reach customers. Those details remain unconfirmed in the available reporting.
Expansion Plans and Product Updates
POV Beauty says it will direct the new capital toward growing its retail and ecommerce business, expanding the team, strengthening TikTok Shop and developing skin-care-makeup hybrids. It also plans to build on its Sephora presence. The company has not announced a timetable, hiring targets or specific product launch dates, so those plans should be treated as the next areas to watch rather than scheduled milestones.
Further company announcements or investor disclosures may clarify the round’s terms and how the capital will be allocated. Retail updates, product launches and any published sales or distribution figures would help show whether the investment is translating into the growth the company and investors anticipate.
Key Questions
How much did POV Beauty raise?
POV Beauty raised $15 million in a Series A funding round, according to the source report.
Who invested in the round?
Silas Capital led the round. RÉDO Capital and existing investor Imaginary Ventures also participated.
What will POV Beauty use the money for?
The company says it plans to support retail and ecommerce growth, expand its team, improve its TikTok Shop presence and develop skin-care and makeup hybrid products. It also aims to build on its Sephora business.
When did POV Beauty launch?
The brand launched in 2025, according to the source report. It says POV Beauty launched at Sephora in 2026.
Were the investment terms or Sephora sales disclosed?
No. The source report does not disclose the company’s valuation, investor ownership stakes, Sephora sales or other performance figures. It also does not give a specific closing date for the round.
Source: rss
