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Isamaya Ffrench said on Instagram on Oct. 9 that she is no longer associated with Isamaya Beauty and has not been for some time. The brand has not publicly confirmed the change, and its future remains unclear amid reported customer-service complaints and online speculation about its operations.
Make-up artist Isamaya Ffrench says she is no longer associated with Isamaya Beauty, the namesake cosmetics brand she launched in 2022, raising questions about the label’s leadership and future. In an Instagram reply on Oct. 9, Ffrench said she had not been connected to the company “for some time”; the brand has not publicly confirmed the separation.
Ffrench made the statement while responding to an Instagram user who said an order had been lost and that the customer had received no response from the company. “I am so so sorry to hear this – it is unacceptable,” Ffrench wrote. She added: “I am afraid I am not associated with the company anymore and have not been for some time.” Her reply is a direct public account of her status, but it does not specify when or how her involvement ended.
On Oct. 13, Ffrench posted a separate message to her Instagram Story addressing the response she had received. She thanked people for their support during what she called “an incredibly difficult and emotional time,” and said she intended to address the situation publicly “in due course.” The statement did not identify the circumstances of her departure or set a date for further comment.
Cosmetics Business reported that Ffrench’s departure took place in 2025, citing a report by The Business of Beauty. That reported timing has not been confirmed in a public statement from Ffrench or Isamaya Beauty. Cosmetics Business said it had not received official comment from either at the time of its report. The publication also reported that the brand’s Instagram had been inactive for 12 weeks and that some products were discounted on its direct-to-consumer website. Those details have prompted online speculation, but do not establish that the business is closing.
The Founder’s Exit Leaves Brand Questions
Ffrench’s statement matters because she is the public figure most closely associated with Isamaya Beauty: the label was launched under her name and drew on her profile as a make-up artist. Her departure changes the public understanding of who is behind the brand, while leaving customers, industry observers and the company’s business partners without a clear account of its present leadership.
For shoppers, the immediate concern is practical. Some customers have posted complaints about delayed or incorrect orders and difficulty reaching customer service, according to the examples cited by Cosmetics Business. These are individual accounts, not a verified measure of the company’s overall service. Still, the complaints add to uncertainty about whether orders, returns and customer inquiries are being handled consistently.
The reported discounts and reduced social-media activity may attract attention, but they are not confirmation of closure. A company can change its marketing schedule or discount products for several reasons. Without a statement from the brand, readers should distinguish the confirmed change in Ffrench’s affiliation from speculation about the company’s finances or plans.
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From 2022 Launch to Separation
Ffrench launched Isamaya Beauty in 2022 in partnership with Italian beauty incubator Flash Beauty Holdings. The brand was built around her identity and work as a make-up artist, giving her departure particular significance for how the label is presented and understood. The source report describes Ffrench as a prominent British make-up artist who has worked on high-fashion editorial campaigns and with figures including Rihanna and Kendall Jenner.
The available timeline is incomplete. Ffrench’s Oct. 9 reply says she had not been associated with the business “for some time,” while The Business of Beauty, as cited by Cosmetics Business, reportedly places her departure in 2025. Neither account, as provided in the source material, explains the terms of the separation or whether Ffrench retains any rights or interests connected to the brand.
In the weeks before the report, customers had also used the brand’s social-media posts to describe order and response problems. Cosmetics Business cited complaints about missing or incorrect items and unanswered messages. Those posts provide evidence that some customers say they encountered difficulties; they do not independently verify each order’s outcome or establish how widespread the issues are.
“I am afraid I am not associated with the company anymore and have not been for some time.”
— Isamaya Ffrench, in an Instagram reply on Oct. 9
Departure Terms and Brand Status
Isamaya Beauty has not publicly confirmed Ffrench’s departure in the material available, and the company has not explained who currently leads the business or whether she retains any formal or financial connection. The reported 2025 departure date comes from The Business of Beauty as cited by Cosmetics Business; Ffrench’s own wording does not give a date.
It is also unclear whether the brand intends to continue operating, change ownership or make other changes. Online speculation about closure has been linked to reported quiet on Instagram and discounted products, but neither is proof of a shutdown. The source material does not establish the scale of customer-service problems, the status of individual complaints, or whether the company has changed its fulfillment arrangements.
Awaiting Statements From Both Sides
Ffrench said she intends to speak publicly about the situation “in due course,” so further comment from her may clarify the timing and circumstances of her departure. No date for that statement was given. A response from Isamaya Beauty or its business partner, Flash Beauty Holdings, would be needed to confirm the company’s account and explain its current plans.
For customers, the next useful information would be direct guidance from the brand on outstanding orders, returns and support inquiries. Until the company comments, its operating status and future plans remain unconfirmed. Any claim that Isamaya Beauty is closing should be treated as speculation rather than an announced development.
Key Questions
Has Isamaya Ffrench left Isamaya Beauty?
Ffrench said in an Instagram reply on Oct. 9 that she is “not associated with the company anymore” and had not been for some time. The company has not publicly confirmed the separation in the source material.
When did Ffrench leave the brand?
Ffrench did not give a date. Cosmetics Business cited a report by The Business of Beauty that placed her departure in 2025, but that timing has not been confirmed by the brand or by a dated statement from Ffrench.
Is Isamaya Beauty closing?
No closure has been confirmed. Reported discounts and a period of reduced activity on the brand’s Instagram have prompted speculation, but those details do not establish that the company is shutting down.
What did Ffrench say about customer complaints?
She replied to a customer who said an order was lost and the company had not responded, apologizing and calling the situation “unacceptable.” Her comment does not establish how widespread order or customer-service problems are.
Has Ffrench explained why she left?
Not in the statements described in the report. On Oct. 13, she said she intended to address the situation publicly in due course, but gave no explanation or date for further comment.
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