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Pinterest is introducing Beauty Guides, an AI-powered feature that pairs beauty inspiration with instructions, salon prompts and shoppable products. The company also released its first standalone Beauty Trend Report with Sephora, highlighting looks including maximalist makeup, frosted finishes and latte-inspired nails.
Pinterest is launching Beauty Guides, an AI-powered feature intended to turn beauty images on the platform into practical instructions, and has published its first standalone Beauty Trend Report with Sephora. The guides are due to become available to U.S. iOS users on October 8, while the report identifies looks Pinterest says are gaining search interest, from maximalist makeup to latte-inspired nails.
Under the new feature, hair, makeup and nail images will offer a “Get the Guide” option. Pinterest says guides can include step-by-step instructions, product suggestions for recreating a look, additional inspiration and advice on what to ask for at a salon. The company describes the feature as a way to help users move from seeing an image to working out how to adapt or reproduce the style.
Pinterest says the experience uses artificial intelligence and visual understanding technology, drawing on its search activity and trend insights. It says its platform receives more than 80 billion monthly searches. Beauty Guides will launch first on iOS in the U.S.; Pinterest expects to expand access to additional regions over time and says it plans to extend the feature to other product categories.
The accompanying report, produced with beauty retailer Sephora, groups emerging interests into several themes. Pinterest lists maximalist makeup, pink hair and frosted finishes, alongside bob haircuts, latte-inspired nails and “farm-to-face” beauty. Among the search figures it reports, interest in “full beat make-up look” was up 460%, while searches for “caramel nude nails” were up 943%. These are platform search-interest figures; the source material does not specify the comparison period or baseline for the reported increases.
From Beauty Inspiration to Instructions
The launch addresses a practical gap between saving an image and knowing how to achieve its look. A user may recognize a hairstyle or makeup style visually without knowing the salon terminology, the products involved or the steps needed to recreate it. Pinterest’s proposed guides bring those elements together on the same platform, potentially making beauty discovery more actionable for users and connecting inspiration with product shopping.
The Sephora partnership also gives the trend report a retail dimension: the report does not only describe visual styles but sits alongside a feature that can surface products. That may matter to beauty brands and retailers seeking to reach people while they are exploring a look. However, Pinterest’s announcement does not provide independent evidence that the guides will improve purchases or beauty outcomes, and the search statistics alone do not show how widely a trend is adopted outside the platform.
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Pinterest’s Beauty Push
The two announcements extend Pinterest’s existing role as a platform for visual discovery and search. Beauty images can provide inspiration, but translating a picture into a salon request, a home routine or a product list can require additional searching. Pinterest says Beauty Guides are designed to bring those next steps into the discovery experience.
The trend report offers a snapshot of activity on Pinterest rather than a full measure of the beauty market. For example, its “Arctic Frost” theme includes increased interest in frosted makeup, bleached-brow makeup, metallic lips and pastel blue eyeshadow. Its “farm-to-face” theme connects skincare routines with food and home-made beauty ideas. Pinterest says more than 85% of its users discover new beauty trends and ideas on the platform before seeing them elsewhere; that figure is the company’s claim, and the supplied material does not describe the survey method or sample.
““People come to Pinterest with a point of view, even if they do not know the words to describe it.””
— Matt Madrigal, Pinterest’s chief product and technology officer
Access, Metrics and Results
The announcement gives an initial release date and audience, but does not specify when Beauty Guides will reach other regions, which markets are next, or when the feature will extend beyond beauty. Pinterest has not provided details here about how its AI selects instructions and products, how recommendations are reviewed, or whether users will be able to access guides for every eligible image.
The report’s percentage increases also lack a stated comparison window and baseline in the supplied material, so they should be read as reported changes in Pinterest search interest, not as measures of market-wide growth. The source does not detail the methodology behind the claim that more than 85% of users find trends on Pinterest before elsewhere. It is also not yet clear how users will respond to the guides or whether the feature will affect shopping behavior.
U.S. iOS Launch Comes First
Beauty Guides are scheduled to launch on October 8 for iOS users in the United States. Pinterest says it expects to expand the feature to more regions over time and is planning to bring it to additional product categories, but it has not announced dates or a rollout schedule for those plans.
Further information to watch for includes which images receive a “Get the Guide” option, how instructions and product links appear in practice, and whether Pinterest publishes additional details on the report’s measurement periods. Until those details are available, the confirmed development is the U.S. iOS rollout and the release of the Sephora-partnered report, not a demonstrated effect on users or the beauty market.
Key Questions
What are Pinterest Beauty Guides?
Beauty Guides are an AI-powered feature for hair, makeup and nail inspiration. Pinterest says a “Get the Guide” option can provide instructions, salon prompts, more inspiration and shoppable product suggestions.
When and where will Beauty Guides launch?
Pinterest says the feature will be available to iOS users in the United States on October 8. The company expects to expand to more regions, but has not given dates for those launches.
What trends does the report identify?
The report highlights maximalist makeup, pink hair, frosted finishes, bob haircuts, latte-inspired nails and farm-to-face beauty. Pinterest also reports increased search interest for specific looks and beauty ideas on its platform.
How should the report’s search increases be interpreted?
The percentages describe changes in Pinterest search interest, according to the company. The source material does not state the comparison period or baseline, so the figures should not be treated as measures of overall market growth.
Is Pinterest expanding the feature beyond beauty?
Pinterest says it plans to extend Beauty Guides to more product categories, but has not named those categories or provided a schedule.
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