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AAK is taking part in FairWild Week 2026 and its “Wild Wisdom” campaign, which promotes attention to local ecosystems, harvesting practices and community rights. The company points to its FairWild-certified Kolo Nafaso shea sourcing program in West Africa as an example; details on campaign targets and measured outcomes were not provided.
AAK says it has joined the FairWild Week 2026 Declaration, a campaign statement built around “Wild Wisdom” and the local knowledge involved in sustainable wild harvesting. The company cites its FairWild-certified Kolo Nafaso shea sourcing program in West Africa as an example of its work with women shea collectors and their communities.
The campaign, organised by FairWild and its participants, is scheduled for 5–10 October 2026. Its theme highlights the distinct ecological conditions of different landscapes and the knowledge of people who harvest wild plants. The declaration says harvesting decisions should reflect what a particular place can sustain, rather than rely on a single limit applied across all regions.
AAK says Kolo Nafaso was established in 2009 and is based on collaboration with women shea collectors and local communities. According to the company, the program offers business opportunities and targeted training, with the stated aims of supporting collectors and communities and helping maintain the resilience of shea parklands.
In a statement included in the announcement, AAK Sustainability Manager for West Africa Jakob Nybroe said the company was proud to support FairWild Week and highlight work to safeguard landscapes and the people who depend on them. AAK also said it would continue working with FairWild partners within the certified supply chain. The supplied announcement does not give figures for participation, collector income, harvesting volumes or ecological outcomes.
Wild Harvesting Meets Rising Demand
The announcement addresses a tension in wild-plant supply chains: demand can create income for harvesting communities, but poorly managed collection can put pressure on species and habitats. FairWild’s campaign frames sustainability as specific to each landscape, with harvesting limits, worker protections and community rights guided by local conditions and knowledge.
FairWild estimates that 1.2 billion people globally depend directly on nature to meet basic needs, while wild plants provide food, medicine and livelihoods for millions more. It also reports that close to a third of nearly 60,000 tree species are threatened with extinction, and that only 21% have had their conservation status formally assessed. Those figures underline the potential stakes, though the announcement does not link them to shea harvesting specifically.
For buyers and brands, a certification framework can offer defined criteria to apply across sourcing relationships. AAK’s announcement describes its participation and program design, but does not provide independent assessments or outcome data showing what has changed for collectors or the shea parklands.
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The Kolo Nafaso Shea Program
FairWild sets ecological and social criteria for harvesters, traders and brands that commit to its standard, according to the source material. Its 2026 declaration stresses that landscapes differ in species, seasons, histories and communities, and argues that harvesting should be matched to the capacity of each place.
AAK presents Kolo Nafaso as one application of that approach. The company says the program works directly with women shea collectors in West Africa and respects local practices. The available material does not describe the certification audit process, the specific requirements applied to the shea supply chain, or how compliance is monitored.
Outcomes and Oversight Remain Unspecified
The announcement does not provide measured results for Kolo Nafaso, such as changes in collector earnings, training participation, harvesting levels or the condition of shea parklands. It also does not specify the program’s current scale, the number of communities involved, or which sustainability indicators are used to track progress.
FairWild’s broad figures on nature dependence and tree conservation are presented as campaign context, not as an assessment of the shea supply chain. The material also does not detail the certification checks, the frequency of audits or how concerns raised by collectors are handled. Those details would be needed to assess the program’s performance beyond the commitments described by AAK and FairWild.
FairWild Week Begins in October
FairWild Week 2026 is scheduled to run from 5 to 10 October. AAK says it will continue working with FairWild partners in its certified Kolo Nafaso supply chain, but the announcement does not outline additional activities, new targets or a reporting schedule for the campaign.
Readers seeking further detail can look to FairWild’s campaign materials and any later disclosures from AAK about certification, community engagement and environmental monitoring. No specific publication date for new program data was given.
Key Questions
What is AAK announcing?
AAK says it has joined the FairWild Week 2026 Declaration, whose “Wild Wisdom” theme focuses on local knowledge and sustainable wild harvesting. The company points to its FairWild-certified Kolo Nafaso shea program in West Africa.
When is FairWild Week 2026?
The declaration gives the dates as 5–10 October 2026.
What is the Kolo Nafaso program?
AAK says the program, established in 2009, works with women shea collectors and their communities in West Africa. The company describes business opportunities and targeted training as part of its approach.
What does the Wild Wisdom theme mean?
It refers to the knowledge tied to particular landscapes, including local species, seasons and harvesting practices. The declaration says collection should be guided by what each landscape can sustain, rather than a uniform limit for every place.
Has AAK reported measurable results from the program?
The supplied announcement does not include figures on collector income, harvesting volumes, training outcomes or ecological changes. It describes the program’s aims and approach, but not measured results.
Source: rss
