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Dr.Jart+ has appointed Katseye member Yoonchae Jeung as its first North America Brand Ambassador. The 18-year-old South Korean singer will front a campaign for the Estée Lauder-owned brand’s reformulated Premium BB Cream; details such as the campaign launch date and Jeung’s contract terms have not been disclosed.
Dr.Jart+ has named Katseye singer Yoonchae Jeung its first North America Brand Ambassador, choosing the 18-year-old South Korean artist to front a campaign for its Premium BB Cream. The appointment links the Estée Lauder Companies-owned Korean skin care brand with a young performer whose profile spans music, fashion and beauty, according to the company and a report by Cosmetics Business.
Jeung will represent the brand in a campaign for Premium BB Cream, a skin care and makeup hybrid that Dr.Jart+ says has been reformulated with 2% niacinamide and glycerin. The company describes the product as offering moisturisation and all-day SPF 30 coverage, with a natural “glass skin” finish. It is sold in eight shades, according to the source report. These product descriptions are company claims; the announcement does not provide independent testing or performance results.
Dr.Jart+ said the partnership is intended to connect its Korean skin care heritage with Jeung’s perspective on beauty, individuality and self-expression. The brand described her as a rising global talent and said her presence across several creative fields informed its choice. It has not disclosed the campaign’s launch date, media placements, or the commercial terms of the ambassador agreement.
Jeung said she values a simple skin care routine and described Dr.Jart+ as fun and innovative. The singer is a member of Katseye, a girl group formed in 2024. Cosmetics Business identified “Gabriela,” “Animal” and “Gnarly” among the group’s hits. The announcement makes Jeung the brand’s first ambassador specifically for North America; it does not establish whether she is Dr.Jart+’s first ambassador globally.
A K-Pop Partnership for North America
The appointment gives Dr.Jart+ a named artist to lead a North America campaign while drawing on the international visibility of K-pop. For the brand, the partnership offers a way to present its Korean origins and a complexion product to audiences through a performer whose work is also associated with fashion and beauty. The company framed the campaign as a meeting of its Korean skin care heritage and Jeung’s approach to self-expression.
The announcement also places Premium BB Cream at the centre of the partnership, bringing the brand’s skin care and makeup positioning into a campaign fronted by a young artist. That makes the selection relevant not only as a celebrity endorsement, but as a marketing move tied to a specific product and regional audience. The source does not say whether Jeung’s role will extend beyond this campaign or what results the company expects from it.
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Dr.Jart+’s Korean Artist Collaborations
Dr.Jart+ is a Korean skin care brand owned by The Estée Lauder Companies. The company said music, especially K-pop, has long been part of how it connects with culture and described collaborations with Korean artists as a way to share its roots with audiences around the world. It has previously worked with the boy band Enhypen, according to the source report.
Katseye was formed in 2024, and Jeung’s appointment adds the group’s member to the brand’s roster of artist partnerships. The announcement identifies her as the campaign face for Premium BB Cream, whose updated formula includes niacinamide and glycerin. Beyond those details, the report does not give a broader product launch timeline or explain whether the reformulation is already available in every market where the brand sells the cream.
““Music, especially K-pop, has always been an important part of how Dr.Jart+ shows up in culture.””
— Ye Jin Kim, Dr.Jart+ vice-president and global brand lead
Campaign Details Still Pending
The source announcement does not specify when the campaign will launch, how long Jeung’s ambassador role will last, or which North American markets and channels it will cover. It also gives no financial details about the partnership. The brand’s wording identifies Jeung as its first North America Brand Ambassador, but does not say she is its first ambassador in every region.
The product claims in the announcement—including moisturisation, all-day SPF 30 coverage and a glass-skin finish—are attributed to Dr.Jart+. The report does not include independent evaluations, details about how the SPF claim was tested, or consumer response to the reformulated cream. Availability of the eight shades by market is also not specified.
Watch for the Campaign Launch
The next public milestone is likely to be the release of Dr.Jart+’s Premium BB Cream campaign featuring Jeung, but the company has not announced a date or rollout plan in the source material. Further brand communications may clarify where the campaign will appear and whether the ambassador role includes activity beyond the BB Cream promotion.
Retailers and customers will also be able to check product listings for details on regional availability and the eight shades. Until the brand publishes those specifics, the announcement confirms Jeung’s appointment and campaign association, but not the campaign schedule, partnership duration or commercial impact.
Key Questions
Who is Dr.Jart+’s new North America Brand Ambassador?
Yoonchae Jeung, an 18-year-old South Korean singer and member of Katseye, has been named the brand’s first North America Brand Ambassador.
Which product will Jeung promote?
She will front a campaign for Premium BB Cream, a skin care and makeup hybrid that Dr.Jart+ says has been reformulated with 2% niacinamide and glycerin.
When does the campaign begin?
The announcement reported by Cosmetics Business does not provide a campaign launch date or a schedule for its North American rollout.
What does “first North America Brand Ambassador” mean?
It identifies Jeung as Dr.Jart+’s first ambassador for the North American region. The source does not describe her as the brand’s first ambassador worldwide.
What are the product’s stated features?
Dr.Jart+ says the reformulated cream contains 2% niacinamide and glycerin, provides moisturisation and all-day SPF 30 coverage, and has a natural glass-skin finish. The company lists eight shades; those performance descriptions are brand claims.
Source: cosmeticsbusiness.com
