TL;DR
Get beauty and skincare favorites delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
Jennifer Lawrence has launched mes°, a hair-care brand developed with Arcaea founder and CEO Jasmina Aganovic. Its debut collection has three products, sold through mesbeauty.com, with performance figures and benefits described as company claims.
Actor Jennifer Lawrence has launched mes°, a hair-care brand developed with Jasmina Aganovic, founder and CEO of biology-first beauty company Arcaea. The line debuts with three products sold through the brand’s website, mesbeauty.com, and is built around multifunctional formulas that the company says are designed to help styles last beyond one wash and styling session.
The initial collection includes the Multitask Repair Mask ($52), Good Roots Volume Mist ($34) and Off-Duty Restyling Serum ($44). The prices are listed in US dollars in the launch report. The company describes the range as “three multitasking essentials” intended to combine hair care and styling rather than require a separate product for every concern.
Mes° says the mask is designed to protect hair from lipid and protein loss during washing. The brand reports a 32% reduction in wash-day protein loss, six times less breakage and up to 158% more lipids in hair’s protective barrier. Those figures are company-reported product claims; the provided launch material does not include study details or independently verified results.
The volume mist is intended to lift roots while addressing excess oil, and the serum is designed to refresh a previous day’s style, smooth frizz and add shine. Mes° says brand clinical studies found 2.5 times more volume and 75% less scalp oiliness with the mist. For the serum, it reports 86% less frizz and 92% less tangling, and says the product offers heat protection up to 450°F. The source material does not specify the testing methods, participant numbers or comparison conditions behind these metrics.
A Three-Product Debut
Lawrence’s launch adds a celebrity-founded label to a beauty market where a founder’s public profile can attract attention, while the brand’s success will also depend on its products, pricing and ability to make its claims clear to shoppers. The first release is deliberately compact: three products address repair, volume and restyling, rather than offering a broad range across hair types or routines.
The partnership also links Lawrence’s experience with on-set styling to Aganovic’s science and beauty background. Mes° presents its approach as an effort to reduce the time and number of products needed to manage hair. That is the company’s positioning, not evidence that the products work for every user or that they replace professional styling and care.
Products Worth Considering
Therabody SleepMask Blackout Eye Mask with Vibration
Hyperice Hypervolt 3 Percussion Massage Gun with Heated Head and Premium Carry Case
Fitbit Versa Smart Watch – Black Aluminum, One Size (S & L Bands Included)
As an affiliate, we earn on qualifying purchases.
From Set Styling to Product Design
According to the launch report, Lawrence’s idea for the brand came from time spent having her hair styled for film sets and public events. She questioned why achieving a desired result seemed to involve more time, effort and products. The company connects that experience to its message of “unbothered beauty” and to the idea that beauty should fit around everyday life.
Lawrence partnered with Aganovic after watching her TED Talk, “Can Biotech Invent a Sustainable Future for the Beauty Industry?” Aganovic is an MIT-trained chemical and biological engineer and leads Arcaea. The two founders describe mes°’s design approach as “Creative Biodesign”, combining Lawrence’s creative perspective with Arcaea’s biology-first work. The brand also uses the term “In Situ° Design” for an approach it says brings together hair health, styling, scalp care and everyday wearability.
Mes° says it draws on biological research, microbiome expertise and proprietary ingredient technologies when developing formulas. The launch information does not provide a full ingredient list or detail the research behind those technologies, so shoppers seeking specific formulation information will need to consult the brand’s product materials.
““Spend less time managing their hair and more time simply living in it.””
— Mes°
Testing Details Still Limited
The launch material gives performance figures attributed to mes° but does not provide the underlying studies, test protocols, sample sizes or comparison baselines. The claims should therefore be read as brand-reported results, not as independently established outcomes. It is also unclear from the source material how the formulas perform across different hair types, textures and styling routines.
The report does not include a complete ingredient list, details of the proprietary technologies, or information about where the products are manufactured. It also does not specify whether the brand plans to expand beyond the three launch products or sell through retailers other than its own website.
Watch for Product and Retail Details
Mes°’s initial products are available through mesbeauty.com, according to the launch report. The next useful details for consumers will be fuller product and ingredient information, along with disclosure of the testing behind the brand’s performance figures. Any later product releases, retail partnerships or further information about the founders’ development process have not been announced in the supplied material.
For now, the confirmed development is the launch of a three-product line and the brand’s stated design philosophy. Whether the products deliver the reported results for a wider range of consumers remains to be assessed from information beyond the launch claims.
Key Questions
What is mes°?
Mes° is a hair-care brand launched by Jennifer Lawrence in partnership with Arcaea founder and CEO Jasmina Aganovic. The company describes its products as biodesigned and multifunctional.
Which products are in the first collection?
The launch range includes the Multitask Repair Mask for $52, the Good Roots Volume Mist for $34 and the Off-Duty Restyling Serum for $44, with prices reported in US dollars.
Where can shoppers buy mes° products?
The launch report says the products are available exclusively on mesbeauty.com. It does not identify other retailers.
Are the performance figures independently verified?
The figures in the launch material are attributed to mes° and its studies. The source does not provide study methods or independent verification, so the results should be treated as company-reported claims.
What does mes° mean by biodesigned?
The brand says it uses biological insights, microbiome expertise and proprietary ingredient technologies to inform product development. The launch material does not give detailed technical evidence or a full account of how each formula is made.
Source: cosmeticsbusiness.com
