TL;DR
Get beauty and skincare favorites delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
Meghan Markle’s As Ever lifestyle brand is expected to enter the U.K. market with tea, scented candles and bookmarks, according to a report by The Sun’s royal editor Matt Wilkinson. The jam and flower sprinkles are not expected to be included at launch; the report attributes the jam’s absence to food import and export rules.
Meghan Markle’s lifestyle brand As Ever is expected to enter the U.K. market with tea, scented candles and limited-edition bookmarks, but its jam and flower sprinkles will not be part of the initial offering, according to a report by The Sun’s royal editor, Matt Wilkinson. The reported expansion would bring the mainly U.S.-focused brand to British customers, though no launch date or full product list has been announced in the supplied information.
Wilkinson reported that As Ever is expected to sell £11 tins of tea and £50 scented candles in the U.K. The product selection is also expected to include £15 limited-edition bookmarks, made in the U.K. and printed with phrases in Markle’s handwriting, including “Fell asleep here.” These plans have been reported by the royal editor; the supplied material does not include a direct announcement from As Ever confirming the U.K. launch.
The report says the brand’s jam, also described as a spread, will not be available immediately because of food import and export rules. Flower sprinkles featured in Markle’s Netflix series With Love, Meghan are also not expected to make the initial U.K. selection. The reasons for leaving the sprinkles out were not specified in the report.
As Ever describes its spread as “one of Meghan’s most-loved spreads to use at home—fresh, dazzling and crave-worthy.” The brand’s early profile included jars of strawberry jam sent to a select group of customers in 2024, when the venture was initially labelled American Riviera Orchard. The supplied report says the spread now comes in three flavours and is sold alongside honey described as “100% California-harvested.”
A Selective U.K. Product Launch
A U.K. launch could give As Ever access to customers beyond its existing U.S.-centred market, where the brand has not offered international shipping, according to the source report. The expected products—tea, candles and bookmarks—would provide British shoppers with a limited entry point while the brand’s food products remain unavailable at first.
The distinction matters because the jam has been closely associated with As Ever’s early public identity. Its absence means the reported launch is not a complete transfer of the current range to the U.K. Instead, the plans suggest the company may be starting with products that can be sold there while food import requirements are addressed. The report does not say whether the brand plans to add the jam or flower sprinkles later.
Meghan Markle As Ever scented candles
As an affiliate, we earn on qualifying purchases.
As an affiliate, we earn on qualifying purchases.
From California Brand to Britain
As Ever has been presented as a lifestyle brand shaped by Markle’s home and routines in Montecito, California. The original report says the business was primarily U.S.-based and had no international shipping options. The reported U.K. expansion would mark a change in where customers can buy selected products, but the available information does not establish whether this means a permanent retail presence, online sales to British customers or both.
The jam drew attention before the brand’s wider product offering was established. In 2024, jars of strawberry spread were sent to a select group of first customers under the earlier American Riviera Orchard name. The current report also notes that Markle recently expressed pride in the brand’s growth and its holiday collection in an Instagram post, but that statement did not itself announce the U.K. plans.
““As Ever is expected to sell Meghan’s £11 tins of tea and £50 scented candles.””
— Matt Wilkinson, royal editor at The Sun, as quoted in the Marie Claire report
Launch Timing and Sales Details
The supplied report does not give a launch date, sales channel or complete U.K. product list, and it does not include a direct confirmation from As Ever. It is also unclear whether British customers will be able to buy the products online, in shops or through both channels.
The jam’s reported absence is described as immediate rather than permanent. No timetable is given for when food import and export requirements might be met, or whether the spread will later be sold in Britain. The report does not explain why flower sprinkles are excluded or whether other products may be added to the range.
Details Needed Before Launch
The next details to watch for are a formal announcement from As Ever, a confirmed launch date and information about where U.K. customers can purchase the products. A final list would clarify whether the reported tea, candles and bookmarks make up the full initial range.
Any update on the spread would need to establish whether it can be sold in Britain under applicable food import and export rules. Until the brand or another attributable source provides those details, the U.K. expansion and its planned selection should be treated as reported expectations rather than a fully confirmed launch announcement.
Key Questions
Is Meghan Markle’s As Ever brand coming to the U.K.?
The Sun’s royal editor Matt Wilkinson reported that As Ever is expected to expand into the U.K. The supplied material does not include a direct confirmation from the brand or a launch date.
Which As Ever products are expected to be sold in Britain?
The report names £11 tins of tea, £50 scented candles and £15 limited-edition bookmarks made in the U.K.
Will As Ever’s jam be available in the U.K.?
Not immediately, according to Wilkinson’s report. It says food import and export rules are the reason, but gives no date for possible future availability.
Are flower sprinkles part of the reported U.K. launch?
No. The report says the flower sprinkles featured in With Love, Meghan are not expected to be included. It does not state why they are being left out.
Source: rss
Halloween Picks
halloween
As an affiliate, we earn on qualifying purchases.
