I’ve found the 15 best hair color removers of 2025 to help you tackle unwanted dye effectively. Top choices include Color Oops Extra Conditioning Hair Color Remover, which works in 20 minutes, and One N Only Colorfix, a three-part system ideal for any hair type. For those facing stubborn colors, L’Oreal Paris Effasol is a professional-grade option. For quick fixes, Roux Clean Touch wipes are convenient for stain removal. Each product’s effectiveness varies with hair type and dye, so it’s important to choose wisely. Stick around, and you’ll discover even more insights into these helpful products. Additionally, if you’re also dealing with the aftermath of hair dye applications, you might want to check out the best drain cleaners for hair clogs to keep your plumbing in good shape. These cleaners can help prevent buildup caused by shedding hair and product residue, ensuring your drains remain clear while you experiment with your new hair color. So, whether you’re looking to remove dye or maintain your hair-washing routine, there are effective solutions available for every concern.
Key Takeaways
- The list features a variety of hair color removers, including ammonia and bleach-free options, catering to different hair types and dye challenges.
- User-friendly products like Roux Clean Touch and Framar Kolor Killer Wipes provide quick solutions for at-home dye stains.
- Specialized formulations such as Professional Bond Enforcing Color Remover and Punky Color Hair Color Remover target specific color types effectively.
- Effectiveness varies based on dye type; permanent stains often require stronger removers, while semi-permanent colors may need multiple applications.
Color Oops Extra Conditioning Hair Color Remover

Color Oops Extra Conditioning Hair Color Remover is the ideal choice for anyone looking to safely eliminate unwanted brown, black, red, or orange permanent hair dye without harsh ammonia or bleach.
I appreciate how this product is gentle on my hair while effectively removing color. The aloe vera and soy protein in the formula help condition my hair during the process.
It works in just 20 minutes on dry hair, making it convenient. I've found that rinsing is essential, and following the instructions carefully guarantees the best results.
However, I did notice a lingering smell, which isn't pleasant.
Overall, it's a reliable option for correcting hair color mistakes and preparing for a fresh look.
Best For: Those seeking a gentle and effective solution to remove unwanted permanent hair dye without the use of ammonia or bleach.
Pros:
- Ammonia and bleach-free formula that conditions hair with aloe vera and soy protein.
- Quick application process that works in just 20 minutes on dry hair.
Cons:
- Lingering unpleasant smell that can persist in the bathroom during and after use.
- Time-consuming rinsing process, with some users spending up to 45 minutes in the shower.
One N Only Colorfix Permanent Hair Color Remover Kit

For anyone looking to effectively remove unwanted permanent or semi-permanent hair dye with minimal damage, the One N Only Colorfix Permanent Hair Color Remover Kit stands out as a top choice thanks to its ammonia and bleach-free formula infused with argan oil.
This three-part system includes a Color Reducer, Conditioning Catalyst, and Processing Lotion, making it easy to mix and apply.
It's designed for all hair types and aims to remove color without affecting your natural pigment.
While many users reported success, results can vary, so I recommend doing a strand test first.
Keep in mind that some might find the odor unpleasant, and it can take longer for those with thicker hair to see results.
Best For: Individuals seeking an effective solution to remove unwanted permanent or semi-permanent hair dye with minimal damage to their hair.
Pros:
- Ammonia and bleach-free formula minimizes hair damage while removing color.
- Contains argan oil which helps condition the hair during the removal process.
Cons:
- Unpleasant odor reported by some users during application.
- Insufficient quantity for those with longer or thicker hair.
Salerm Color Reverse

Salerm Color Reverse is ideal for anyone looking to effectively remove artificial hair dyes while keeping their natural hair color intact.
I found it to be a reliable choice, especially for removing darker shades like black or dark brown.
Users often shared how easy it was to mix just the amount needed, which helps avoid waste.
However, I noticed that application can be tricky due to its liquid form; using a pointed bottle really helps.
While some experienced a bit of brassiness afterward, a follow-up treatment can fix that.
The odor is definitely strong, so I recommend using it in a well-ventilated area.
Overall, I'd say it's a game changer for anyone needing hair color correction.
Best For: Individuals seeking to remove artificial hair dyes while preserving their natural hair color and integrity.
Pros:
- Users report high effectiveness in removing dark or unwanted colors, restoring hair to its previous shade.
- The ability to mix only the needed amount allows for efficient use and leftover storage.
Cons:
- The liquid form can make application challenging, requiring a pointed bottle for better control.
- Some users experience brassiness or a copper tint post-application, necessitating follow-up treatments.
Roux Clean Touch Hair Color Stain Remover 11.8 Oz

Roux Clean Touch Hair Color Stain Remover is a must-have for anyone who colors their hair at home, effortlessly tackling stains on skin and clothing.
I found this 11.8 Oz product to be a lifesaver during messy dye sessions. It works effectively to remove excess color from hair ends and quickly erases tint from my skin.
I usually apply it with cotton balls or rags, and it acts like a magic eraser for those annoying color splatters.
Many users rave about its quick and easy performance, stating it removes dye stains without excessive scrubbing.
While some have mentioned concerns about the smell, the overall effectiveness makes it worth trying.
Just be cautious about purchasing it online to avoid counterfeits.
Best For: Anyone who colors their hair at home and needs an effective solution for removing dye stains from skin and clothing.
Pros:
- Quick and effective at removing excess hair color and stains without excessive scrubbing.
- User-friendly application with cotton balls or rags makes cleanup easy.
Cons:
- Some users report a strong smell that may be off-putting.
- Availability can be limited in stores, leading to online purchases.
COS Original Color Out System for Hair Color Removal

The COS Original Color Out System is best suited for those seeking an effective solution to remove hair color without the risk of excessive damage, though results can vary widely.
I found that user experiences are mixed; while some successfully removed color without breakage, others reported no difference.
The product does have a strong smell, often compared to sulfur, which lingers for days after use.
Applying it can be tricky, as it lacks essential items like developer and gloves, leading to uneven saturation.
After using it, my hair felt soft, but many experienced brassiness, requiring a toning treatment afterward.
If you're considering this, be cautious about immediate recoloring and know that it may not work well on darker shades.
Best For: Those seeking an effective hair color removal solution with caution regarding potential damage and varying results.
Pros:
- Effective for some users in removing color without causing breakage.
- Leaves hair feeling soft for some individuals after treatment.
Cons:
- Mixed results reported, with some users experiencing no difference.
- Strong, unpleasant smell that lingers for days post-application.
L'Oreal Paris Effasol Color Remover (0.86 Ounce)

For professionals seeking an effective solution to remove unwanted hair color, L'Oreal Paris Effasol Color Remover offers a powerful formula that gently lifts stubborn tints and color build-up.
This product is designed specifically for professional use, making it ideal for those who work with hair regularly. It creates a gentle foaming bath that washes away permanent hair color, leaving hair in a lightened state.
To use it, mix the entire pack with a developer until you reach a toothpaste-like consistency. The application time varies from 20 to 35 minutes, depending on your hair type.
Many users report successful removal of various colors in one go, but it's essential to monitor your hair to prevent damage. Following up with conditioning treatments is also recommended.
[DIRECTIONS]:Best For: Professionals looking to effectively remove unwanted hair color and color build-up with a reliable product.
Pros:
- Effectively removes stubborn colors in one application, often returning hair to blonde or lighter shades.
- Gentle foaming formula minimizes damage during the color removal process.
Cons:
- Potential for hair damage or loss if not monitored closely during application.
- May require multiple applications for some users, depending on hair type and color intensity.
Professional Bond Enforcing Color Remover – 5 Count

Ideal for professionals and DIY enthusiasts alike, the Professional Bond Enforcing Color Remover effectively lifts stubborn artificial colors while preserving hair's integrity.
Thanks to its integrated FibreBond Technology, this product not only reduces color buildup quickly but also protects hair fibers during the process.
Each box contains five applications, making it a cost-effective choice.
I've found it works wonders on a variety of colors, including black and red dyes.
While some users recommend using a separate 10 volume developer for the best results, most agree that the product is gentle and doesn't leave hair feeling damaged.
It's essential to recognize that for particularly stubborn colors, multiple applications may be necessary, but overall, the satisfaction level is high among users.
Best For: Professionals and DIY enthusiasts looking to effectively remove stubborn artificial color while maintaining hair integrity.
Pros:
- Integrated FibreBond Technology protects and strengthens hair fibers during the color removal process.
- Cost-effective with five individual applications per box, making it suitable for multiple uses.
Cons:
- Separate developer required, as it is not included with the product.
- Multiple applications may be needed for particularly stubborn colors, which can be time-consuming.
Punky Color Hair Color Remover Kit

Punky Color Hair Color Remover Kit is perfect for anyone looking to correct vibrant hair colors, especially those with light or bleached hair seeking a fresh start.
This all-in-one kit includes a Colour Off Developer, Colour Off Activator, an Intrabond Hair Repairing Complex Mask, and tools for easy application.
I found that mixing equal parts of the activator and developer was simple and straightforward.
After applying the mixture, I left it in for about 30 minutes, which worked well for me.
Many users report effective removal of semi-permanent colors like purple and blue, leaving hair soft afterward.
However, it's essential to recognize that results can vary, and some may experience unexpected bleaching, so always do a strand test first!
Best For: Users with naturally light-colored hair (blonde, bleached) seeking to remove unwanted hair colors effectively.
Pros:
- Effective in removing vibrant semi-permanent colors like purple and blue.
- Leaves hair feeling soft and manageable after application.
Cons:
- Some users may experience unexpected bleaching, leading to undesirable orange or white hues.
- Results can vary, with reports of uneven color removal and residual dye.
Color Oops Hair Color Remover Bundle

Color Oops Hair Color Remover Bundle is perfect for anyone looking to safely eliminate unwanted hair color without harsh chemicals, as it gently shrinks dye molecules for easy removal.
This bundle includes the Extra Conditioning Hair Color Remover, which effectively takes out unwanted brown, black, red, and orange dyes without affecting bold colors like pink or blue. I love that it's free from bleach and ammonia, making it gentler on my hair.
The bundle also features Hair Color Remover Wipes, which are great for cleaning up any dye stains on my skin. These wipes are infused with coconut oil, ensuring they're safe for all skin types.
Overall, this bundle offers a nourishing solution for those wanting to refresh their hair color safely.
Best For: Individuals seeking a safe and effective way to remove unwanted hair color without harsh chemicals.
Pros:
- Free from bleach and ammonia, making it gentler on hair.
- Nourishing ingredients like aloe vera and soy protein condition and hydrate hair during the removal process.
Cons:
- May not be effective on direct-application dyes or bold colors such as pinks and blues.
- Requires a strand and patch test before use, which can be time-consuming.
Framar Kolor Killer Wipes – Hair Dye Remover (100 Wipes)

For busy hair colorists and estheticians looking to quickly tackle stubborn dye stains, Framar Kolor Killer Wipes are an essential addition to their toolkit.
These wipes come in a convenient dispenser with 100 wipes, making them easy to grab during hectic salon days.
They're specially formulated to effectively remove hair color and dye stains from the skin without causing irritation, which is a huge plus for sensitive skin.
Users rave about their success in tackling tough colors, even hot pink!
The wipes have a pleasant fresh scent, enhancing the overall experience.
However, I've noticed that they can tear easily, so a little care is needed when pulling them out.
Overall, these wipes are a must-have for anyone in the beauty industry.
Best For: Hair colorists, estheticians, and cosmetologists seeking a quick and effective solution for removing hair dye stains from skin.
Pros:
- Specially formulated for gentle cleaning without irritation, suitable for sensitive skin.
- Pleasant fresh scent enhances user experience during application.
Cons:
- Wipes can tear easily, requiring careful handling when extracting.
- Some users reported reduced effectiveness on dried stains compared to freshly applied dye.
Roux Clean Touch Hair Color Stain Remover, 11.8 oz (Pack of 4)

Hair professionals seeking an effective solution to remove stubborn hair color stains from clients' skin will find Roux Clean Touch Hair Color Stain Remover to be an invaluable tool.
This product comes in a pack of four 11.8 oz bottles, making it perfect for busy salons.
It's specifically designed to tackle those tough stains that cling to the skin, especially around the hairline.
Many hairstylists rave about its efficiency, noting that it works well even on the most stubborn colors.
While some users mention needing to scrub a bit, it's suitable for all ages and has loyal fans who appreciate its long-lasting value.
Overall, it's a trusted choice for anyone looking to keep their clients looking their best.
Best For: Hair professionals and salon owners looking for an effective solution to remove stubborn hair color stains from clients' skin.
Pros:
- Highly effective in removing tough hair color stains, especially around the hairline.
- Comes in a pack of four, making it convenient for busy salon environments.
Cons:
- Some users may need to scrub a bit more for certain individuals.
- Effectiveness can vary depending on the stubbornness of the stain.
LOreal Effasol Color Remover, Leaves Hair Ready for Recoloring, 1 Packet

LOreal Effasol Color Remover is perfect for anyone looking to lift stubborn dark shades, as it effectively shifts vibrant colors back to a lighter base ready for recoloring.
I found it especially useful for removing red and pink dyes, and it worked wonders on my black box dye.
The application process is straightforward; I mixed the powder with a 20 vol developer, covered my hair with foils, and waited about 45-50 minutes.
I noticed significant color lift, achieving a lovely ginger tone.
While most of my hair felt undamaged, some residual color lingered.
Overall, it's an affordable option that delivers professional results at home, making it a favorite among users like me.
Best For: Individuals looking to effectively remove stubborn dark shades and transition to lighter hair colors, especially those dealing with red, pink, or black box dye.
Pros:
- Affordable option that delivers professional-grade results at home.
- Effective at removing a variety of colors, including demi-permanent shades.
Cons:
- Some users may experience residual color after treatment, particularly with long-term box dye use.
- Requires mixing with a developer, which may not be suitable for all hair types.
LOreal – ColorZap Haircolor Remover, Removes all Unwanted Permanent Color

If you're looking to swiftly eliminate unwanted permanent color and initiate a new dye journey, L'Oreal ColorZap Haircolor Remover is a solid choice.
This product effectively tackles dark shades and color build-up, making it ideal for color corrections. It comes with two bottles: a powder and an activator, and you'll find instructions tailored to the color you're trying to remove.
Many users are pleased with ColorZap, especially for lifting black box dyes, sometimes seeing results in just 15 minutes.
However, some report unexpected outcomes like neon colors. While it can cause hair damage, caring for your hair afterward is essential.
Overall, ColorZap provides a convenient option for those wanting a fresh start with their hair color.
Best For: Individuals seeking to remove unwanted permanent hair color quickly and effectively, especially those dealing with dark shades or color build-up.
Pros:
- Effectively lifts dark colors, including black box dyes, often within 15 minutes.
- Allows for immediate re-coloring after use, making it convenient for color corrections.
Cons:
- Can lead to unexpected color outcomes, such as neon or vibrant shades.
- Users often report hair damage and dryness following application, requiring aftercare.
Color Oops Hair Color Remover Extra Strength 1 Each by Color Oops

Looking for a non-bleach solution to remove stubborn hair color?
Color Oops Hair Color Remover Extra Strength might seem like the answer, but it often leaves users disappointed.
I'd low expectations because I used a black box dye, but after over an hour of applying and rinsing, my hair showed no change.
I ended up needing to bleach my hair anyway.
I also noticed a strong odor that lingered in my bathroom for days, which was quite off-putting.
Although this product costs around $30, I realized I could've gotten a cheaper option from Walmart that might work better.
Overall, Color Oops didn't deliver the results I hoped for, and I felt misled by its claims.
Best For: Individuals seeking a non-bleach alternative for hair color removal but may have low expectations based on previous experiences with dark dyes.
Pros:
- Non-bleach formula may appeal to those looking to avoid harsh chemicals.
- Product is easy to apply, following standard hair color removal processes.
Cons:
- Often ineffective on stubborn or dark hair dyes, requiring additional treatments.
- Strong odor that lingers in the environment long after application.
Color Oops Extra Conditioning Hair Color Remover Bundle

For anyone frequently struggling with unwanted hair color, the Color Oops Extra Conditioning Hair Color Remover Bundle offers a safe and effective solution that reverses permanent and semi-permanent dyes in just 20 minutes.
This bundle is bleach and ammonia-free, making it gentle on your hair. It works by shrinking dye molecules so they can be washed away easily.
What I love is that it includes nourishing ingredients like aloe vera and soy protein, which help condition and hydrate my hair.
The Brass Correct treatment also neutralizes warm tones, perfect for those with brassy hair.
Overall, Color Oops is committed to solving hair coloring challenges while keeping your hair healthy and vibrant.
Best For: Those looking to safely remove unwanted permanent or semi-permanent hair color while conditioning their hair.
Pros:
- Gentle formula: Bleach and ammonia-free, minimizing damage to hair.
- Quick results: Effectively removes unwanted color in just 20 minutes.
Cons:
- Limited effectiveness: Not suitable for direct-application or bold hair colors like pinks and purples.
- Requires patch test: A strand and patch test is recommended before full application.
Factors to Consider When Choosing a Hair Color Remover

When I'm choosing a hair color remover, there are several important factors I consider.
The type of hair dye I used, the color result I want, and how my hair type will respond all play a big role in my decision.
I also think about how complicated the application process might be and whether the product has a strong odor.
Type of Hair Dye
How does the type of hair dye impact the choice of color remover?
When I'm choosing a color remover, I always consider the type of hair dye I've used.
Permanent hair dyes are tough cookies. They're made to stick for a long time, so I need stronger removers that can penetrate the hair shaft to lift the color effectively. This means I might've to use a more intensive product that can handle the challenge.
On the other hand, semi-permanent and temporary dyes are usually much easier for me to deal with. They don't bond as strongly to the hair, which allows for gentler removal solutions.
I've learned that direct-application dyes, like those bold pinks or purples, can be trickier. They often resist standard color removers and may need special treatments, so I've to be cautious and choose wisely.
Understanding the chemical composition of the dye is vital, too. Some removers work better with specific types of dyes. By considering these factors, I can make an informed choice and avoid potential mishaps when removing unwanted color.
Desired Color Result
Achieving the desired color result is fundamental, so I always weigh my options carefully when selecting a hair color remover.
First, I consider the type of dye I used on my hair. Some removers are specifically made for permanent or semi-permanent dyes, while others might struggle with bold colors like pink, purple, or blue. It's important to know what I'm dealing with.
Next, I evaluate the end result I want. Some removers only lighten the hair rather than completely restoring it to my natural color. If I aim for a specific shade, this is essential. I also keep in mind that results can vary widely. What works for someone else mightn't work the same for me. I may need multiple applications to reach my goal.
Brassiness is another factor to think about. Some products can leave a warm or yellow tone after removal, which might require extra toning treatments.
To avoid surprises, I always perform a strand test before applying the remover to my entire head. This way, I can see how my hair reacts and prevent any unexpected outcomes.
Hair Type Compatibility
Choosing the right hair color remover often depends on my hair type, as different textures and conditions can greatly influence the product's effectiveness and potential for damage.
For instance, if I've fine hair, I need to be cautious, as strong removers can cause brittleness. On the other hand, those with thick or coarse hair might find that they require more powerful formulations or several applications to achieve the desired results.
Another vital factor is the porosity of my hair. Highly porous hair tends to absorb products more quickly, which can be helpful but may also lead to more damage. If my hair has been chemically treated or is already damaged, I should exercise extra caution, as some removers may worsen brittleness.
Before diving into a full application, I always perform a strand test. This simple step helps me gauge how my specific hair type will respond to the color remover.
Application Process Complexity
The application process for hair color removers can be quite intricate, requiring careful consideration of mixing instructions, rinsing procedures, and specific conditions for ideal results.
Some products need precise mixing of components, such as activators and developers, while others come ready to use or are part of a simple two-part system.
I've noticed that many removers require a thorough rinsing process after application, which can take up to 45 minutes and involve multiple shampooing and rinsing steps for the best outcome.
Additionally, some removers might've specific conditions to follow, like applying to dry hair or using a plastic cap during the process to boost effectiveness.
I always recommend doing a strand test before applying the product fully, as this helps gauge how well it works and avoids unwanted reactions.
I've found that the complexity of the application process can really affect user satisfaction.
Some people prefer straightforward methods that deliver quick results, while others are willing to invest more time for effective color removal.
Weighing these factors can help you choose the right hair color remover for your needs.
Odor and Sensory Experience
When considering hair color removers, the odor and overall sensory experience can notably influence my decision, especially since some products emit strong, lingering smells reminiscent of perm solutions.
I've found that many hair color removers have unpleasant scents that can stick around in my bathroom or on my hair for days. It's essential to recognize that the intensity of the odor can vary greatly between products. Some are definitely more bearable than others.
One way to tackle the smell is to guarantee proper ventilation during the application. I've noticed that using ammonia-free options usually results in a less harsh aroma, which makes the process a bit more pleasant.
Still, I've read that many users prioritize effectiveness over scent. They're willing to endure stronger smells if it means getting the job done quickly.
However, I prefer products with milder scents, as they make the whole experience a lot more enjoyable.
Ultimately, considering the odor and sensory experience is vital for me when selecting a hair color remover, as it can greatly impact how I feel about the process.
Damage Potential
Understanding the damage potential of hair color removers is crucial for ensuring my hair remains healthy after treatment. Different products can cause varying levels of damage to my hair, and it's important to choose wisely.
Some color removers are formulated to minimize harm, while others can leave my hair feeling brittle and dry. I've learned that ammonia and bleach-free options tend to be gentler and often come with added conditioning ingredients.
The effectiveness of a remover can impact how much damage occurs. While some users might keep their hair's integrity intact, others may face issues like breakage and split ends.
I've also found that following the product instructions is vital. Prolonged exposure or improper application can worsen damage, so monitoring my hair's condition during the process is key.
After using a color remover, I must prioritize post-treatment care. Incorporating deep conditioning masks and moisturizing products helps restore my hair's texture and combat any damage caused.
Conditioning Ingredients Included
Choosing a hair color remover with conditioning ingredients can greatly reduce damage while effectively lifting unwanted color.
I've found that products containing aloe vera and soy protein are particularly beneficial. These ingredients hydrate and help rebuild hair during the color removal process, minimizing potential damage.
When I look for a hair color remover, I also consider those enriched with nourishing oils, like coconut oil and linseed extract.
These oils not only help lift unwanted color but also enhance shine and repair my hair. It's essential to pick a formula that includes moisture-retaining ingredients since dryness and brittleness often follow chemical treatments.
Additionally, I appreciate formulations that feature natural extracts, as they can soothe my scalp and promote overall hair health while removing color.
By choosing a color remover with conditioning properties, I've noticed a significant improvement in my hair's texture post-application.
This means I often don't need extensive follow-up treatments, saving me time and effort.
Time Required for Application
The time I spend applying a hair color remover can vary considerably based on the product and the results I want to achieve. Generally, I find that application times can range from 20 minutes to over an hour. Some products require extra steps, like multiple rinsing sessions, which can add to the overall time. I always make sure to follow the recommended wait times closely, as exceeding these can sometimes lead to hair damage or uneven results.
Before I even start applying the product, I also need to factor in the time for pre-application tests. Strand and patch tests are essential for checking how my hair will respond to the remover. This extra step is vital and can take additional time.
To make the process less tedious, I plan activities during the waiting period. Whether it's scrolling through my phone or catching up on a show, having something to do keeps me occupied.
Ultimately, considering the time required for application helps me choose the right hair color remover that fits my schedule and needs.
Frequently Asked Questions
How Do I Know if a Hair Color Remover Is Safe for My Hair Type?
I always check the ingredients and look for products specifically designed for my hair type. Reading reviews and consulting with a stylist helps me guarantee the remover won't damage my hair or scalp.
Can Hair Color Removers Damage My Hair or Scalp?
I've often wondered, can hair color removers really damage my hair or scalp? While some products can be harsh, I've found that choosing gentle formulas helps minimize risks and keeps my hair healthy and vibrant.
What Should I Do if the Remover Doesn't Work as Expected?
If the remover doesn't work as expected, I usually try reapplying it after a few days. If that fails, I consult a professional stylist for advice or consider alternative methods to achieve my desired hair color.
Are There Any Natural Alternatives to Chemical Hair Color Removers?
Finding natural alternatives to chemical hair color removers feels like searching for hidden treasure. I've tried lemon juice, baking soda, and vinegar. They're gentler on my hair, but results can vary, so patience is essential.
How Often Can I Use Hair Color Removers Without Causing Harm?
I've found that using hair color removers too frequently can damage my hair. Generally, I wait at least four to six weeks between applications to give my hair time to recover and stay healthy.
Conclusion
Ultimately, choosing the right hair color remover can make a big difference in achieving your desired look.
For example, when my friend Sarah tried Color Oops, it effortlessly lifted her dark dye, leaving her with a beautiful, lighter shade.
Remember to take into account factors like your hair type and the severity of the color you want to remove.
With the right product, you can confidently embrace your next hair transformation and start fresh!